"A logo does not regard entertainment or an art
form, but as a medium of information."
In order to understand what a logo design is, it is important to first understand what a logo design is
used for: branding and identification. A logo identifies a product or company through the portrayal of a
symbol, mark, flag or signature.
Before a logo design is created, the procedures and values of a company must be apparent.
A logo design does not need to explain business practices, but it should symbolize the quality
of that business. If a coffee shop prides itself on using all organic ingredients and its logo
design consists of a cup of coffee next to a skull, viewers will get mixed messages. Bottom line—the meaning
behind a logo design is far more important than its appearance.
It is important to keep in mind that your logo design
will not function perfectly until it becomes recognizable to others. This will come with time. Once viewers are able
to subconsciously connect your logo design with your company and its goals, your logo design will be able to
successfully stand alone.
With the absence of a memorable, eye catching and meaningful logo design, a business - no matter
how small or large - will fight an uphill battle when it comes to name and brand recognition. With
great logo design, a company's name will resonate clearly with all of their customers.